McDonald's South Africa

Executive Creative Director with Creativemilk Agency
6 Year portfolio| 2017 - 2023 | TTL + BTL + Retail + Digital | Studio size reported into me: 18 

Below are some of the many brand campaigns I have worked on, including:
concept, strategy, retail creative ands communications, brand design
Creative Director Lead - Creativemilk in collaboration with:
IdeaHive | Pacinamix | McDonald's Client | Production Studio​​​​​​​
Drawing inspiration from 27 years of changing lives through various charitable initiatives in the country, Together Mzansi is the collective effort of all levels of society, to make a positive difference to the lives of our people and communities.
Together Mzansi is the unique result of using our influence and reach to partner with our customers, company staff, franchisees, suppliers and other stakeholders to drive impact by coming together with communities to foster positive change, one initiative at a time.
Creative Director Lead - Creativemilk in collaboration with:
Leo Burnett| Pacinamix | McDonald's Client | Gert Johan Coetzee
To celebrate 25 Years of McDonald's with Mzansi we dropped an epic collab with @gertjohancoetzee that allowed fans to represent the McDonald's brand through fashionable merch.
The collection showed at South African Fashion Week, with a sneak peek revealed at an event prior – featured urban and edgy streetwear inspired by club culture. The collaboration also featured his signature design aesthetic – with one surprising addition,  menswear. Proceeds of the showstopping range went to the Ronald McDonald House Charities.
Creative Director Lead - Creativemilk in collaboration with:
Leo Burnett| Pacinamix | McDonald's Client 
McDonald’s South Africa is addressing the issue of its ingredients through a fun and engaging campaign called ‘Know Our Food’. It has created a website so that customers can see exactly how the company’s food is prepared and is also encouraging customers to tour a McDonald’s kitchen.
https://www.knowourfood.co.za
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